What is SEMrush?

If you run a business, big or small, you’re probably looking for ways to throw your competition off the chart. One way to increase traffic to your website and to capture a broader audience. There are various tools out there, but today we’ll only be talking about one – SEMrush.

Before we talk about the reasons why I believe SEMrush is an ideal choice for an all-around marketing tool. Also, how it helps your business grow, let’s briefly talk about what is the usefulness of SEMrush.

SEMrush is a tool that helps you do keyword research, check backlinks, check your ranking, and monitor your competition’s marketing strategies and performance. SEMrush will help you stand out and keep you one step ahead of the competitions.

SEMrush is like the swiss army knife of SEO. It has a variety of tools and functionalities which will prove useful to beginners and professionals alike. In this SEMrush review, we’ll list out all the crucial tools SEMrush brings to the table.

Keyword Reseach Tool

SEMrush has an extensive keyword tool compared to any other SEO suite out there. I’ve tried many keyword tools from free to paid.

There are keyword tools that still perform well for keyword research. Examples are Ahrefs, Long Tail Pro, and KWFinder.

Personally, I always tend to come back to SEMrush when doing keyword research. Below are some reasons why I think SEMrush is still a few steps ahead of other keyword tools.

Keyword Difficulty

Often, I find internet marketers, especially beginners, targeting high-volume and high-competition keywords. They’re confident that if they try hard enough, they’ll be able to bank hard on these keywords.

The sad truth is, someone is already blowing a ton of money on those keywords, so it’s better to go the safer route. Remember, the more difficult a keyword is, the harder it is to get to the top of the SERPs.

SEMrush’s Keyword Difficulty tool will help you determine the difficulty of a keyword and makes choosing the right keywords easier than ever. It displays the difficulty by indicating a keyword’s difficulty percentage right beside it. Using this tool will help you knock out your competitors and help you rank higher; here’s how:

● Insert one or more keywords.

● Check the difficulty percentage.

● Find sites of your strongest competitors and their keyword use.

● Click on export and transfer this data to CSV and XLS formats.

Below, I made a quick keyword difficulty search on digital, marketing, advertisement, search engine result page (SERP), and this tool displayed their keyword difficulty, search volume, and trend analysis.

keyword difficulty

You want to rank higher than your competitors, quit using difficult keywords. Instead, try using affordable keywords that SEMrush provides. It’ll increase your chances of ranking higher than your competitors.

Keyword Magic Tool

Here lies the main magic feature of SEMrush that’ll leave you wowed. In my opinion, this is its strongest point. 

The keyword magic tool gives you over two million keywords to select from its database, so you have a variety of choices. All you need to do is select keywords that are the right fit for your niche.

keyword magic tool

You can sort and filter your keywords according to their keyword difficulty, SERP features, search volume, competitive density, and cost-per-click data. 

To make use of keywords that best suit your business, use keyword grouping to help you divide them into various topics. This feature also possesses knowledge of semantics that’ll help you find keywords relating to your initial search, making your content closely related. 

This is very helpful since you can use these related words to structure your article, so it doesn’t look as spammy to Google. 

Keyword grouping is excellent if you plan on siloing your website and makes content creation a much easier process. It’s also great for planning out a site beforehand, so you have a clear plan of action.

Position Tracking

This feature is where the position of your website on SERP is displayed and monitored. If you enjoy or find it motivating to compare your progress with your competitors’, tracking isn’t limited to your website alone.

This SEMrush tool helps you monitor your competitors’ keyword rankings, and these rankings can be displayed side-by-side for better visuals.

semrush Position tracking

 It also points out different strategies your competitors use to remain at the top, so you can get one or two ideas and implement them too, smart move.

If you are more of a local business person with the aim of targeting locals, SEMrush helps you track your keywords and how well they’re doing (bringing traffic) at the local level. 

Just in case you have no idea, local audiences use different keywords, i.e. different countries – different keywords used. You’re in luck because SEMrush helps you identify these keywords used by different audiences, and also track your competitor’s keyword ranking on the local search level.

The Position Tracking tool gives you the capacity to track up to ten competitive domains. You can also monitor what devices your website visitors use the most, so you can make necessary adjustments that make it suitable for all devices.

Keyword Gap

With SEMrush, knowing the ins and out of your competitors becomes a piece of cake. The Keyword Gap tool will help you find common keywords used by your domain and your competitors’. Also, it will aid you in finding out the unique ones that keep them at the top of Google search so you can add them to your website. 

The tool allows you to stack up to 5 sites, side-by-side. It’s a great way to see what your competitors have in common, which can help you see a pattern, not otherwise visible. If you find yourself needing new article ideas, feel free to use this tool to get some fresh insight, no hassle.

SEO Writing Assistant

For content optimization, SEMrush is your best friend and one of the few tools that offer this functionality. The SEO Writing Assistant makes sure your content is readable and informative enough for your audience, giving it the structure it needs by:

● Making sure the keywords are not unnecessarily and excessively used.

● Indicating broken links in your content, if there are any.

● Ensuring that each keyword corresponds semantically to your content.

This tool ensures that your content is SEO friendly for top ranking on Google search. The SEO Writing Assistant increases the ease of reading your content, making your audience understand the whole content word for word. 

The readability of your content is assessed on the following basis;

● Calculates the level of readability and compares your score with that of your competitors’.

● Indicates where a title is necessary.

● Shows fluffs and confusing sentences in your contents

● Estimates the time it’ll take to read your content to your word count.

Keeping your readability score high is key to having engaging content while gaining points with search engines as well.

This tool also helps combat plagiarism. A plagiarism checker is available to make sure your content is unique and not spun or a poor quality rewrite. 

The plagiarism checker shows the authenticity of the content and also indicates the original source, if applicable. Plagiarism is a big no-no and can lead to penalties and severe harm to your website. 

The tool can be used as an add-on for Google Docs or on your WordPress website. Also, you can use it directly from SEMrush if you want to do a quick check.

So, if you just hired a new writer and want to have a second pair of eyes on his work, let the SEO Writing Assistant help you out.

Competitor Reseach Tools

These tools provide you with a more in-depth look into your competitors or your own site. The domain-overall view will show you the high-level visibility of a domain. You can then start digging deeper into other categories listed below. Just put in a domain and see what works for them, easy as that.

Organic Research

semrush organic keyword trends

SEMrush provides a list of keywords according to the amount of traffic they bring to your/your competitors’ website. There are also a bunch of other variables by which keywords can be sorted and filtered. They include:

● The keyword’s present and previous search results of its organic search result.

● The total amount of times a keyword has appeared in a search result or used for making search requests.

● The trend over a period of time, influenced by the number of searches.

This tool indicates those specific keywords bringing traffic to your website and the particular amount of traffic. It’s easier to identify keywords that are highly efficient using this tool.

semrush organic keyword research

When you open the position changes tab, you’ll see how well your keyword has ranked on certain days, whether they rise or fall.

Site Audit

The Site Audit tool is just like Bob the Builder of your website. It keeps track of needed maintenance and repairs on your website to keep it error-free, which will boost your website’s performance and rankings. 

semrush site audit tool

This tool will help you:

● indicate missing tags so you can add them 

● show broken images

● get rid of error pages

● and much more

Its primary aim is merely boosting your website by clearing all errors hindering its performance.

Taking a closer look at the image above, the domain owner scored a 78%, which is a pretty good score, but attaining perfection is not impossible. The errors, warnings, and notices can be reviewed to boost the content’s performance.

Backlink Audit

For your website safety and quality, the Backlink Audit tool is a necessity. This tool helps you identify toxic backlinks and provides you with a score that displays their level of toxicity. So you know how important it is to get rid of that backlink.

semrush backlink audit

With the help of SEMrush, getting information about these dangerous backlinks is easier and quicker than ever. Where possible, it will give you the contact info of the website owner and its link placement. It allows you to contact them and request for that backlink to be taken down as soon as possible.

Sometimes, this link might not be taken down upon request. So, the quicker and easier way to deal with this issue is by using the Google Disavow tool. Purge your website with this tool.

Of course, in addition to doing that, the tool can also help you get the source of your competitors’ backlinks. Once you identify them, you can try and add them to your backlink profile if possible. Trust me, I’ve identified countless backlink possibilities with this tool, so this alone, is worth the subscription.

Social Media Tracker

With this tool, you can track your competitor’s social media activities by monitoring their best posts with the highest audience engagement level. With this information, you can get a good idea of what your target audience enjoys reading.

Once you learn that, you can easily make the necessary adjustments to your content. I found it’s a great way to make your content reader-friendly. You can also analyze the titles and meta descriptions, as they might influence social media followers as well.

You can also use this tool to measure the influence your competitor has on social media by tracking the number of likes, retweets, followers, shares, and comments. Do a side by side tracking analysis to know what platform will bring traffic and increase your social media influence.

SEMrush Pricing – Which Plan Should You Choose?

Without a doubt, SEMrush is the perfect tool for your website optimization, keyword targets, and domain comparison at large. Don’t get carried away though, as every good thing comes with a price, and SEMrush isn’t an exception.

The price for SEMrush varies, depending on the plan you choose. Each plan is different, depending on the size of your business or the number of keywords and research needed. Most individuals should be good with just the Pro plan.

Semrush pricing

SEMrush free trial

SEMrush is cost and user-friendly. It gives users a free trial for 7 days to explore and see their options. With the 7-days free trial, you get to know what plan is the right fit for you and you have time to get the hang of the tools.

Final Words

No serious SEO expert or internet marketer can go about his everyday business without the help of tools. There’s too much data for the human brain to comprehend by itself. 

Couple that with the constantly changing space of SEO, and you realize that without the right tools, you’ve doomed yourself from the get-go. Out of all the tools out there, SEMrush is one of the most versatile tools and provides the best bang for the buck. 

I personally can’t separate myself from SEMrush’s keyword research tools. Its backline analysis might not be the best compared to the likes of ahrefs, but for an overall all-in-one marketing tool, I would choose SEMrush.

So, if you were on edge, I suggest you go ahead and buy, or at the very least, trial this fantastic tool. Trust me. Once you start, you won’t be able to imagine your life without it.

Let me know if this SEMrush review is helpful for you. If there are any other SEO tools you guys like better, send me a message and let me know. I would love to do a review on it.

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